Touchstone Pictures: Difference between revisions
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==Background== | ==Background== | ||
In late 1979, Walt Disney Productions released ''[[wikipedia:The Black Hole|The Black Hole]]'', a science-fiction film that was the studio's first production to receive a PG rating (the company, however, had already distributed its first PG-rated film, ''[[wikipedia:Take Down|Take Down]]''—without the Disney name visible—almost a year before the release of ''The Black Hole''.) Over the next few years, Disney experimented with more PG-rated fare, such as the 1981 film ''[[wikipedia:Condorman|Conderman]]''; 1982's ''[[wikipedia:Tron|Tron]]'' and ''[[wikipedia:Tex|Tex]]'' (which featured scenes of teenagers smoking marijuana) and 1983's ''[[wikipedia:Never Cry Wolf|Never Cry Wolf]]'' (which featured male nudity) and ''[[wikipedia: Trenchcoat (film)|Trenchcoat]]''. The latter film attracted major criticism for including adult themes that were considered inappropriate for a Disney film.<ref>{{cite web | In late 1979, Walt Disney Productions released ''[[wikipedia:The Black Hole|The Black Hole]]'', a science-fiction film that was the studio's first production to receive a PG rating (the company, however, had already distributed its first PG-rated film, ''[[wikipedia:Take Down|Take Down]]''—without the Disney name visible—almost a year before the release of ''The Black Hole''.) Over the next few years, Disney experimented with more PG-rated fare, such as the 1981 film ''[[wikipedia:Condorman|Conderman]]''; 1982's ''[[wikipedia:Tron|Tron]]'' and ''[[wikipedia:Tex (film)|Tex]]'' (which featured scenes of teenagers smoking marijuana) and 1983's ''[[wikipedia:Never Cry Wolf|Never Cry Wolf]]'' (which featured male nudity) and ''[[wikipedia: Trenchcoat (film)|Trenchcoat]]''. The latter film attracted major criticism for including adult themes that were considered inappropriate for a Disney film.<ref>{{cite web | ||
| title=Trivia for ''Trenchcoat'' (1983) | | title=Trivia for ''Trenchcoat'' (1983) | ||
| publisher=IMDb | | publisher=IMDb | ||
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| accessdate=October 21, 2010 }}</ref> At the same time, the Disney name was strongly associated with children's films, and may have adversely affected the box-office performance of films aimed at an older audience, such as ''[[wikipedia:The Devil and Max Devlin|The Devil and Max Devlin]]'' and ''Tron''. | | accessdate=October 21, 2010 }}</ref> At the same time, the Disney name was strongly associated with children's films, and may have adversely affected the box-office performance of films aimed at an older audience, such as ''[[wikipedia:The Devil and Max Devlin|The Devil and Max Devlin]]'' and ''Tron''. | ||
[[File:TouchstoneLogo.jpg|right|thumb|250px|Logo as it appears before films]] | [[File:TouchstoneLogo.jpg|right|thumb|250px|Logo as it appears before films]] | ||
Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[wikipedia:Splash|Splash]]'', a huge hit for grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[wikipedia:Arachnophobia|Arachnophobia]]''. | Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[wikipedia:Splash (film)|Splash]]'', a huge hit for grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[wikipedia:Arachnophobia|Arachnophobia]]''. | ||
Following the success of the Disney-branded PG-13 rated ''[[wikipedia:Pirates of the Caribbean The Curse of the Black Pearl|Pirates of the Caribbean: The Curse of the Black Pearl]]'' in 2003, and other films that in the 1980s and '90s would have been assigned to the Touchstone (or Hollywood Pictures) label, Disney has decided to weigh distribution of films more toward Disney-branded films and away from Touchstone films, though not entirely disbanding them as it is continues to regularly employ the Touchstone label for R and most PG-13 rated fare.<ref>The Walt Disney Company [[SEC filing]] [[Form 10-K]] For the Fiscal Year Ended September 30, 2006, page 15</ref> | Following the success of the Disney-branded PG-13 rated ''[[wikipedia:Pirates of the Caribbean The Curse of the Black Pearl|Pirates of the Caribbean: The Curse of the Black Pearl]]'' in 2003, and other films that in the 1980s and '90s would have been assigned to the Touchstone (or Hollywood Pictures) label, Disney has decided to weigh distribution of films more toward Disney-branded films and away from Touchstone films, though not entirely disbanding them as it is continues to regularly employ the Touchstone label for R and most PG-13 rated fare.<ref>The Walt Disney Company [[SEC filing]] [[Form 10-K]] For the Fiscal Year Ended September 30, 2006, page 15</ref> | ||