Touchstone Pictures: Difference between revisions

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| accessdate=October 21, 2010 }}</ref> At the same time, the Disney name was strongly associated with children's films, and may have adversely affected the box-office performance of films aimed at an older audience, such as ''[[The Devil and Max Devlin]]'' and ''[[Tron]]''.

[[File:TouchstoneLogo.jpg|right|thumb|250px|Logo as it appears before films]]

Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[Splash (film)|Splash]]'', a huge hit for ~~Walt Disney Productions,~~ grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[Arachnophobia (film)|Arachnophobia]]''.

Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[Splash (film)|Splash]]'', a huge hit for grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[Arachnophobia (film)|Arachnophobia]]''.

Following the success of the Disney-branded PG-13 rated ''[[Pirates of the Caribbean: The Curse of the Black Pearl]]'' in 2003, and other films that in the 1980s and '90s would have been assigned to the Touchstone (or Hollywood Pictures) label, Disney has decided to weigh distribution of films more toward Disney-branded films and away from Touchstone films, though not entirely disbanding them as it is continues to regularly employ the Touchstone label for R and most PG-13 rated fare.<ref>[[The Walt Disney Company]] [[SEC filing]] [[Form 10-K]] For the Fiscal Year Ended September 30, 2006, page 15</ref>

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 | accessdate=October 21, 2010 }}</ref> At the same time, the Disney name was strongly associated with children's films, and may have adversely affected the box-office performance of films aimed at an older audience, such as ''[[The Devil and Max Devlin]]'' and ''[[Tron]]''.
 [[File:TouchstoneLogo.jpg|right|thumb|250px|Logo as it appears before films]]
-Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[Splash (film)|Splash]]'', a huge hit for Walt Disney Productions, grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[Arachnophobia (film)|Arachnophobia]]''.
+Started by then-Disney CEO [[Ron W. Miller]] in 1984, Touchstone's first film was ''[[Splash (film)|Splash]]'', a huge hit for grossing $68 million at the domestic boxoffice.<ref>[http://www.boxofficemojo.com/yearly/chart/?yr=1984&p=.htm 1984 Yearly Chart for Domestic Grosses at boxofficemojo.com], Retrieved on May 25, 2007.</ref> ''Splash'' included brief rear nudity on the part of star [[Daryl Hannah]] and occasional inappropriate language, earning a PG-rating. Because of its success, yet another Disney film label was started in 1990, [[Hollywood Pictures]], with the release of ''[[Arachnophobia (film)|Arachnophobia]]''.
 Following the success of the Disney-branded PG-13 rated ''[[Pirates of the Caribbean: The Curse of the Black Pearl]]'' in 2003, and other films that in the 1980s and '90s would have been assigned to the Touchstone (or Hollywood Pictures) label, Disney has decided to weigh distribution of films more toward Disney-branded films and away from Touchstone films, though not entirely disbanding them as it is continues to regularly employ the Touchstone label for R and most PG-13 rated fare.<ref>[[The Walt Disney Company]] [[SEC filing]] [[Form 10-K]] For the Fiscal Year Ended September 30, 2006, page 15</ref>